Marketing
The degree in Marketing prepares students to understand customer needs and what influences their decision making. The program provides training in marketing management, consumer behavior, advertising, sales, and market research. The Marketing degree prepares students for a wide variety of marketing opportunities including retail, product management, sales, physical distribution, and research. Students pursuing a marketing degree have the opportunity to take part in three regionally and nationally-recognized student organizations; Collegiate Entrepreneurial Organization (CEO), Institute of Management Accountants (IMA), and Students in Free Enterprise (SIFE).
