Courses

Introduction to Graduate Studies in Communication
Credit Hours: 3
This course will focus on communication and the way research methods
can be used to examine the communication processes and theories about
those processes. Students will be asked to apply theories to practices in the
field through analysis of cases, primary research on current approaches in
organizations and development of first-hand portfolio materials.

Integrated Communication: Social Media
Credit Hours: 3
This course will present an integrated, dynamic, and unified approach to using
social media for marketing and public relations. Students will develop proficiency
in using social media tools and will analyze their strengths and limitations while
developing a strategic plan for applying them in a cohesive and coherent system.

Communication Ethics
Credit Hours: 3
The course will introduce a casuistic method for the development of in-depth
analysis of ethical issues in strategic communication with application of a range
of theories including deontological, utilitarian, virtue, and natural law approaches.

Communication for Change
Credit Hours: 3
The course will provide an introduction to classic and contemporary theories
of the role of communication in organizational and social change. Students will
apply theory to practice in the areas of business, not-for-profit management, and
social influence on behavior. Students will analyze representative cases, identify
current approaches, and develop original materials.

Crisis Communications
Credit Hours: 3
The course will provide an introduction to classic and contemporary theories of
crisis communication with opportunities to apply theory to practice. Students will
analyze representative cases, identify current approaches, and develop original
materials.

Coordinating Seminar
Credit Hours: 3
This course will focus on student presentations on topics in graduate
communication courses. Students will also apply theories to practices in the field
through analysis of current approaches in media organizations and development
of first-hand portfolio materials

Electives: Choose 12 credit hours

Advanced Organizational Communication
Credit Hours: 3
This course will focus on managerial and corporate communication and the
way organizational culture influences the communication processes within
business organizations. Students will be asked to apply theories to practices in
the field through analysis of cases, primary research on current approaches in
organizations and development of first-hand portfolio materials.

Advanced Business Communication
Credit Hours: 3
This course will focus on managerial and corporate communication with the
goal of strengthening student communication processes within business
organizations. Students will be asked to apply theories to practices in the
field through analysis of cases, primary research on current approaches in
organizations and development of first-hand online materials.

Advanced Technical Communication
Credit Hours: 3
This course will focus on the theory and practice of professional technical writing
in business and industry. Students will be asked to apply theories to practices in
the field through analysis of cases, primary research on current coprporate and
institutional structures and practices, and development of document design and
format in technical publications of all types.

Integrated Marketing Communication
Credit Hours: 3
The course will introduce the concepts and processes of integrated marketing
communication with particular attention to the creation of a marketing plan and to
copywriting for print, broadcast, and online media.

Visual Communication
Credit Hours: 3
This course will focus on visual communication techniques used in the
communication process. This will include activities involving desktop publishing
computer graphic design and web design. Students will also be asked to apply
theories to practices in the field through analysis of current approaches in media
organizations and development of first-hand portfolio materials.

Digital Communication I: video
Credit Hours: 3
The course provides an introduction to digital video production as it applies to
public relations, marketing, and organizational communication. Students will
analyze existing content and create original digital video content. Principles of
videography, non-linear editing and delivery methods will be discussed.

Digital Communication II: computer-based
Credit Hours: 3
This course will focus on communication and the way new media influence the
communication processes and theories about those processes. Students will be
asked to apply theories to practices in the field through analysis of cases, primary
research on current approaches in organizations and development of first-hand
portfolio materials.