The Communication curriculum integrates scholarly analysis of communication with the development of professional skills in electronic media, public relations, news editorial and professional communication. The professional competence sequence for Professional Communication includes:
- COM 200 (Understanding Media)
- COM 205 (Communications and Human Behavior)
- COM 210 (Media Writing)
- COM 330 (Advanced Media Writing)
- COM 350 (Interpersonal Communication)
- COM 351 (Intercultural Communication)
- COM 363 (Technical Communication & Research Methods)
- COM 382 (Business Communication)
- COM 395
- COM 480 (Practicum)
- COM 497 (Senior Seminar).
- MKT 331 (Principles of Marketing)
- MKT 338 (Advertising)
- MKT 362 (Consumer Market Behavior)
- ART 395 (Graphic Design for Desktop Publishing)
- ART 490(Web Design)
- a foreign language course, a computer science or MIS course.
Our students experience an integrated curriculum with five areas of specialization, programs assessed annually and guided by an advisory board of media professionals, an array of the latest technological resources and internship and service opportunities on campus and in the community. Communication technology includes: the multimedia editing lab, the field production lab, the graphic design and publishing lab and classes at NBC affiliate WGEM-TV.
Community internships include: television affiliates of NBC, CBS, the WB, and FOX, several radio stations, public relations firms such as Media Development and Meyer Polleck and Justice Publications and web publishers.