Entrepreneurship

ENT 301     Introduction to Entrepreneurship
Credit Hours: 3
This course is designed to provide students with a basic understanding of what it takes to start and run your own business.  Topics include:  What is Entrepreneurship?  Getting Started - Ideas to Reality, Analyzing Entrepreneurship Opportunities, Product/Service Strategy, Analyzing Your Target Market, Building a Powerful Marketing Plan, Legal & Accounting Issues, Building and Keeping a Strong Customer Base, Managing Your Finances, Developing A Business Plan.  

ENT 315     Entrepreneurship Financials
Credit Hours: 3
This course focuses on understanding how to gather and analyze the appropriate financial data necessary for entrepreneurial decision making.  Students will learn basic financial skills and explore various forms of financing available to the entrepreneur.  Case studies and scenario analysis will be used to help students make a reject/buy decision.

ENT 331    Entrepreneurship, Marketing, Creativity and Innovation
Credit Hours: 3
This course will cover basic marketing principles necessary in the creation and innovation of a new product or business.  Students will examine day-to-day marketing activities, positioning and strategy, customer behavior, developing a marketing strategy, and the basics of market research, pricing, and reaching the customer.  Taking creative concepts to fruition will be discussed.

ENT 497     Business Plan Development
Credit Hours: 3
This course will be used as the “capstone” course to the minor.  It incorporates and integrates the functional areas of business and puts into practice many of the concepts and theories acquired in other classes.  Students are required to identify a business opportunity and develop their own business plan.  This plan will be used in the overall assessment of the business minor.  Students will present their business plans to a panel of judges (local experts, entrepreneurs, and academics) for assessment and feasibility.