Active Learning Opportunities

Overview

academics marketing
If you enjoy inventive problem-solving, creating sale strategies and promotion, and an ever-changing workplace, Quincy University's Marketing program can give you a great start on an exciting career. You'll gain fluency in the language of business, which includes key principles of accounting, economics, and business law, and master the qualitative and quantitative tools of the field.

To understand the big picture of the profession, you'll explore the common core of knowledge that includes Principles of Management, Business Finance, and Strategic Management. Your specialized expertise will be honed in such courses as Principles of Marketing, Consumer Market Behavior, Sales Management, Market Research, Advertising, and Marketing Management. You'll be prepared to understand customer needs and what influences their decision making.

You'll learn from faculty members who combine doctoral or master's degrees in the field with firsthand experience in the marketplace. Their commitment to the Franciscan value of individualized education means that whether you're tackling a complicated assignment or seeking career advice, they will give you the advantage you need.

Our Marketing program offers a bachelor of science degree in Business, with a major in Marketing, as well as a minor in Marketing.

Student Organizations
As a Marketing major, you'll find opportunities to grow through participating in business clubs and organizations. Regionally and nationally honored for their outstanding contributions to the school and the community, these student-managed organizations conduct projects, activities, and programs that can expand your experience and enable you to network with alumni members and other professionals.
  • Collegiate Entrepreneurs' Organization (CEO): promotes entrepreneurial initiatives and entrepreneurship across campus and the broader community.
  • Institute for Management Accountants (IMA): affiliated with the national IMA organization to promote the leadership and teamwork of accounting and finance professionals.
  • Students in Free Enterprise (SIFE): promotes free enterprise practices through community involvement.

Contact Us

For more information about the Marketing program, feel free to contact:

Dr. Cynthia Haliemun
Associate Professor of Economics
217-228-5432 ext. 3067
This email address is being protected from spambots. You need JavaScript enabled to view it.

Courses

MKT 331     Principles of Marketing
Credit Hours: 3
Primarily concerned with micromarketing: seeing marketing from a manager’s viewpoint. The marketing concept is stressed with emphasis on strategy, planning, determining the marketing mix and behavior of target markets.

MKT 335     Sales Management
Credit Hours: 3
The course is broken down into two parts. Lecture and case studies explore the basic fundamentals of salesmanship. The second part deals with managing the sales force, territorial section, methods  of compensation and sales forecasting. Prerequisite: MKT 331.

MKT 338     Advertising
Credit Hours: 3
Provides a broad perspective and penetrating understanding of advertising—its social and economic function, its role in business, how it works, and its challenges and opportunities. Prerequisite: MKT 331.

MKT 362     Consumer Market Behavior
Credit Hours: 3
An analysis of consumer motivation, buying behavior, market adjustment and product innovation, including a survey of explanatory theories of consumer market behavior and producer reactions. This course covers behavioral aspects of the marking process from the producer to ultimate user or consumer. Prerequisite: MKT 331.

MKT 432     Market Research
Credit Hours: 3
This course covers the use of behavioral sciences research methods, social processes and structure influences upon marketing activities, demographic variables, studies of promotional activity, and strategy formulation models which provide an analytical structure for the solution of marketing problems. Prerequisites: ECO 225 and MKT 331.

MKT 452     Marketing Management
Credit Hours: 3
Course focuses on contemporary thought and
theory in marketing management. Exploring new ideas and perspectives in appraising, diagnosing and formulating marketing strategies. Prerequisite: MKT 331.

MKT 482    Practicum/Internship in Marketing
Credit Hours: 1-6
An assignment involving practical application of management or marketing theory. Students will normally work with a business firm or a nonprofit institution within the nearby tri-state area, easily accessible to students and faculty supervisors. Offered on demand only as opportunities are available. Approximately 50 hours of practicum are required per credit hour.

Program Requirements

Marketing

In addition to satisfying QU's general education requirements, all students pursuing a degree in business must complete the following:

All students pursuing a degree in business must complete the following:

The Bonaventure Program and requirements for undergraduate degrees, pp. 7-11. The general requirements for degrees must include MAT 124 Applied College Algebra or MAT 125 College Algebra or higher Math, and PSY 100 Introduction to Psychology. PHI 327 Business Ethics is required for the Accounting majors and is recommended for Finance, Management, and Marketing majors. Additionally, students who believe they may sit for the CPA exam in the future should take PHI 327.

The students of the School of Business utilize various forms of technology including word processing, presentation software, spreadsheets, and some course specific software throughout their major program of study. Students are therefore exposed to the technology applied to problem solving and decision making in the business world.

The Language of Business. In order to function in the business world it is necessary to understand the language of business which includes accounting, business law, and economics. Required courses: ACC 121 Principles of Financial Accounting, ACC 221 Management Accounting; BUS 215 Business Law; ECO 222 Principles of Macro-Economics and ECO 223 Principles of Micro-Economics.

The Tools of Business. Communicating quantitatively and qualitatively is essential in business. To ensure each student obtains these skills, courses are taken in oral and written communications, computer applications, and quantitative methods. Required courses: COM 101 Fundamentals of Public Speaking, ENG 382 Business Communication, ECO 225 Business Statistics, ECO 226 Quantitative Methods, and BUS 219 Personal Finance.

Major.
Common Body of Knowledge. There is a common body of knowledge that all business students must experience in order to more fully understand the way businesses operate. The courses offering this exposure include management, marketing, finance, and strategic management and are considered part of the major area of study. Required courses: MGT 300 Principles of Management, MKT 331 Principles of Marketing, FIN 315 Business Finance, and BUS 497 Strategic Management. A grade of “C-” or better is required in BUS 497.

MARKETING

ECO 321 Managerial Economics
ECO/INB 423 International Economics and Business
MGT 342 Theory of Organizational Behavior
MKT 335 Sales Management
MKT 338 Advertising
MKT 362 Consumer Market Behavior
MKT 432 Market Research
MKT 452 Marketing Management

Educational Testing Service Major Field Test (ETS). Prior to graduation, each student is required to take the Educational Testing Service Major Field test in Business. This is a national test used to measure each student’s level of achievement and to evaluate the business curriculum. Testing is administered in BUS 497.

Active Learning Opportunities

Do you see yourself making that important sale? Researching the competition? Finding out what customers think of your brand? Internships can help you to explore the many career options within the field of marketing. Paid or unpaid internships may be completed on a credit or non-credit basis, and you'll find numerous opportunities in the Quincy area and beyond. Imagine building your career portfolio while expanding your network of contacts for the future. Here are some of the firms that have hosted interns:
  • Archer Daniels Midland Company
  • First Bankers Trust
  • Gardner Denver
  • City of Quincy
  • QuincyNet
  • Midwest GIS
  • 9th and York Gallery

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