Active Learning Opportunities

Overview

academics advertisingproduction
If you’d like to be on the creative side of advertising, Quincy University has the curriculum for you. Our minor in Advertising Production provides guided exploration of visual, verbal, and digital communication.

A compact program of 18 credit hours (six courses), this minor will complement any major and will prepare you for a career that calls for the ability to communicate with clarity and high impact. Our Advertising Production minor focuses on courses that hone your versatility in shaping ideas—through images, words, or multimedia. You’ll master fundamental concepts in web design, copywriting, graphic design, desktop publishing, and public relations as you apply your learning to projects.

Your instructors are fellows of the Coleman Foundation for Entrepreneurship who have mentored student teams in developing advertising, public relations, and media projects for the area community. Their experience is your advantage as you discover how the principles of advertising can be applied to the promotion of nonprofit agencies, education, and service programs, as well as to products in the marketplace.

Contact Us

For more information about the Advertising Production program, feel free to contact:

Dr. Barbara Schleppenbach
Chair, Fine Arts and Communication
217-228-5432 ext. 3155
This email address is being protected from spambots. You need JavaScript enabled to view it.

Courses

ART 290    Introduction to Computer Graphics
Credit Hours: 3
Instruction and practical exercises in the use of bitmapped (pixel based) software currently used to create and generate black and white and color graphics.  Student learns necessary computer commands to use software and to produce assigned graphics/commercial art layouts using assorted printing options. Methods of merging text with graphics as well as design concepts that feature capabilities of computer graphics will be studied. Adobe Photoshop will be explored. Recommended: ART 121.

ART 395    Graphic Design for Desktop Publishing
Credit Hours: 3
This course will focus on the creative and practical use of high-end graphic design software. Students will learn design fundamentals, including composition, layout, typography, pagination, style, format and project planning. Adobe InDesign is the major software used as well as Adobe Illustrator and Photoshop. Prerequisites: ART 121 and 290 or 390.

ART 465  Advertising and PR Campaigns for Non-profits
Credit Hours: 3
This course will provide practical experience to upper-level students in the cross-disciplinary fields of advertising, design, marketing communications, and public relations. During the semester, students will provide a host of services for an area non-profit organization in a “client” and “agency” relationships.

ART 490    Web Design
Credit Hours: 3
An exploration into design for the Web from concept to structure, preparation, and production. This course will revolve around the use of Dreamweaver. Prerequisite: ART 290.

COM 381     Principles of Public Relations
Credit Hours: 3
Study of and practice in the tools of effective and ethical communication between an organization and its publics. Introduces public relations management techniques, PR models, creation and analysis of messages to address internal, media, and community publics. Prerequisite: COM 210.

COM 393    Writing for Advertising and Commercial Communication
Credit Hours: 3
This course provides in-depth exploration and opportunities for practice in copywriting for advertising and other commercial purposes. Projects will reflect an understanding of the role of market research and an emphasis on development of comprehensive campaigns and portfolios. Previous courses in marketing and media writing suggested but not required.

Program Requirements

18 credit hours including ART 290, 395, 465, 490, and COM 381, 393. Twelve of the required 8 credit hours must be taken at Quincy University. Declaration of a minor must be filed no later than the end of the junior year (or completion of 85 semester hours). This minor is primarily intended for Marketing majors with a focused interest in advertising. All non-Marketing majors are encouraged to complete as many Marketing courses as possible in addition to the minor in Advertising Production.

Active Learning Opportunities

The facilities of the Coleman Hughes Graphic Design Complex will be at your service, providing access to a dark room and work stations fully equipped with the latest versions of Adobe Design Premium, Web Premium, and Production Premium software and networked to production-quality laser printers. Some projects may take you to the broadcast studios of QUTV and WQUB public radio. In addition, Quincy's dynamic internship program can help you tap the paid and unpaid opportunities that allow you to test your skills in professional situations.

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