Active Learning Opportunities

Overview

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More Messages, More Media and Never Enough Time
The Quincy University Master of Arts degree in Communication is designed to bring you up to speed. Offered entirely online, the degree provides the opportunity to learn and apply classic theory to contemporary problems and to explore the potential of new media to add power to the strategic messages you share daily with increasingly diverse audiences. Chances are, your career requires mission-critical communication at a high level of proficiency, and more than ever, success is riding on your clarity, precision, persuasiveness, and grace of expression. Quincy University's Franciscan tradition of education means that you will experience personalized instruction with a focus on your goals and needs. Our curriculum is based on a Franciscan model of communication that promotes servantleadership, integrity, and respect for each individual.

Professional Growth: On Your Schedule and Your Terms
At QU, we realize that you're investing more than tuition dollars. Your time is valuable, and we've designed the new degree with that in mind. Our 30-credit-hour (10-course) program allows you to complete required courses in five semesters, and intensive summer sessions are included. Online convenience combined with individualized attention from professors will enable you to tailor your learning to today's challenges and tomorrow's opportunities. The program provides a broad foundation of theory and models of application to prepare students for leadership in the areas of integrated marketing and organizational communication. The curriculum is designed to promote professional development in such careers as public and community relations, marketing communication, business communication, and electronic communication.

A Contemporary Curriculum on a Classic Foundation
The outcomes of the program reflect the needs articulated by today's managers, business leaders, and key communicators. When you complete your degree, you will be able to apply
the theories underlying the use of social media, crisis communication, and change management to authentic problems and cases. You will be able to demonstrate a working understanding and application of the tools of digital, visual, and verbal communication.

About the Communications Program
The Master of Arts in Communication degree builds upon the strengths of our highly regarded undergraduate program. The members of the Communication faculty are seasoned teachers who bring to the classroom their professional experience in broadcasting, media writing, business communication, public relations, and advertising. QU Communication undergraduates are often employed before commencement day in broadcasting, marketing, public relations, and publishing firms. They also earn graduate degrees in law, mass media, education, management, human resources, and counseling. Here's a snapshot of some recent graduates:

  • Legislative Liaison for the Illinois Dept. of Commerce & Economic Opportunity
  • Human Resources Generalist, The Boeing Company
  • Newscast Director, FOX28- South Bend, Ind.
  • Technical Writer, Knapheide Manufacturing
  • Development Coordinator, Ronald McDonald House Charities
  • Emmy-winning Investigative Reporter, KMOV-TV, St. Louis
  • Community Relations Specialist, St. Louis Cardinals

Program Requirements

A Contemporary Curriculum on a Classic Foundation
The outcomes of the program reflect the needs articulated by today's managers, business leaders, and key communicators.

When you complete your degree, you will be able to apply the theories underlying the use of social media, crisis communication, and change management to authentic
problems and cases.

You will be able to demonstrate a working understanding and application of the tools of digital, visual, and verbal communication.

Core (18 credit hours)
• Introduction to Graduate Studies in Communication
• Integrated Communication: Social Media
• Communication Ethics
• Communication and the Management of Change
• Crisis Communications
• Coordinating Seminar

Electives: Choose 12 credit hours
• Advanced Organizational Communication
• Advanced Business Communication
• Advanced Technical Communication
• Integrated Marketing Communication
• Visual Communication
• Digital Communication I: video
• Digital Communication II: computer-based

Admission Requirements
Applications are accepted on a revolving basis so you can begin your study at the start of any session. Here's how to apply:
• Submit a completed Quincy University Graduate Studies application with a $25 non-refundable application fee.
• Official Transcripts - Official transcripts from every college or university attended. (An English translation of the original transcript(s) by an accredited transcript evaluation service is
required.)
• Recommendations - Two recommendations from individuals who address the student's academic and/or professional potential.
• Educational Requirements - A minimum cumulative undergraduate grade point average (GPA) of 3.0 on a 4.0 scale. Conditional admission may be possible according to program
criteria.
• Resume - A current professional resume.
• Written Statement - A written statement that meets the criteria specified by the graduate program.
• Submit official results of the Graduate Record Exam with a satisfactory score.
• International Students - Applicants from non-English speaking educational institutions must submit the results of the TOEFL. Generally, a score of 550 or above is acceptable
evidence of a student's ability to successfully study in an English-speaking environment at the graduate level. Also, the applicant must submit documentation showing how his/her
education will be financed. A bank official must authorize this financial documentation.

Contact Us

For more information about the Communication program, feel free to contact:

Christine Tracy
Visiting Assistant Professor of Communication
217-228-5432 ext. 3105
This email address is being protected from spambots. You need JavaScript enabled to view it.

Courses

Introduction to Graduate Studies in Communication
Credit Hours: 3
This course will focus on communication and the way research methods
can be used to examine the communication processes and theories about
those processes. Students will be asked to apply theories to practices in the
field through analysis of cases, primary research on current approaches in
organizations and development of first-hand portfolio materials.

Integrated Communication: Social Media
Credit Hours: 3
This course will present an integrated, dynamic, and unified approach to using
social media for marketing and public relations. Students will develop proficiency
in using social media tools and will analyze their strengths and limitations while
developing a strategic plan for applying them in a cohesive and coherent system.

Communication Ethics
Credit Hours: 3
The course will introduce a casuistic method for the development of in-depth
analysis of ethical issues in strategic communication with application of a range
of theories including deontological, utilitarian, virtue, and natural law approaches.

Communication for Change
Credit Hours: 3
The course will provide an introduction to classic and contemporary theories
of the role of communication in organizational and social change. Students will
apply theory to practice in the areas of business, not-for-profit management, and
social influence on behavior. Students will analyze representative cases, identify
current approaches, and develop original materials.

Crisis Communications
Credit Hours: 3
The course will provide an introduction to classic and contemporary theories of
crisis communication with opportunities to apply theory to practice. Students will
analyze representative cases, identify current approaches, and develop original
materials.

Coordinating Seminar
Credit Hours: 3
This course will focus on student presentations on topics in graduate
communication courses. Students will also apply theories to practices in the field
through analysis of current approaches in media organizations and development
of first-hand portfolio materials

Electives: Choose 12 credit hours

Advanced Organizational Communication
Credit Hours: 3
This course will focus on managerial and corporate communication and the
way organizational culture influences the communication processes within
business organizations. Students will be asked to apply theories to practices in
the field through analysis of cases, primary research on current approaches in
organizations and development of first-hand portfolio materials.

Advanced Business Communication
Credit Hours: 3
This course will focus on managerial and corporate communication with the
goal of strengthening student communication processes within business
organizations. Students will be asked to apply theories to practices in the
field through analysis of cases, primary research on current approaches in
organizations and development of first-hand online materials.

Advanced Technical Communication
Credit Hours: 3
This course will focus on the theory and practice of professional technical writing
in business and industry. Students will be asked to apply theories to practices in
the field through analysis of cases, primary research on current corporate and
institutional structures and practices, and development of document design and
format in technical publications of all types.

Integrated Marketing Communication
Credit Hours: 3
The course will introduce the concepts and processes of integrated marketing
communication with particular attention to the creation of a marketing plan and to
copywriting for print, broadcast, and online media.

Visual Communication
Credit Hours: 3
This course will focus on visual communication techniques used in the
communication process. This will include activities involving desktop publishing
computer graphic design and web design. Students will also be asked to apply
theories to practices in the field through analysis of current approaches in media
organizations and development of first-hand portfolio materials.

Digital Communication I: video
Credit Hours: 3
The course provides an introduction to digital video production as it applies to
public relations, marketing, and organizational communication. Students will
analyze existing content and create original digital video content. Principles of
videography, non-linear editing and delivery methods will be discussed.

Digital Communication II: computer-based
Credit Hours: 3
This course will focus on communication and the way new media influence the
communication processes and theories about those processes. Students will be
asked to apply theories to practices in the field through analysis of cases, primary
research on current approaches in organizations and development of first-hand
portfolio materials.

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